Cactus Outdoor are renowned for their tough and durable clothing. When they approached us to produce and edit a short video on their newest member of the jacket family we were quite excited to say the least. Its always fun shooting for these guys as they like to keep their videos light hearted and funny. I enlisted the help of friends who have a local farm so we could show just how strong this new down jacket is. The video was shot in 4hrs and pushed out the door in 3 days and the team at cactus got it into Facebook for the Queens birthday long weekend. It saw 33K views in the 3 days of that weekend, showing that with the right product (new, down), the right timing and a bit of good ole kiwi humour that things can be successful. Thanks to the team in Christchurch for keeping true to their roots.